If you are anything like me, you are compulsive about checking your watch. I like to know that I am allocating my resources properly. As far as resources go, time is just about the most valuable one we have. With apocalyptic whisperings abounding this New Year we should all make sure to maximize our time (not that the world will end in 2012, but you never know).

People seem to associate living in the moment with not conforming to the rigors of a schedule. These people are doodlers who have never been on time in their lives, and will probably be late to the 2012 apocalypse (should it occur).  These are the same people who neglect their Longines watch repair and Breitling watch repair.

You can’t make the most of your time unless you can successfully account for every minute of it. A watch allows you to do just that. All the best things in life are precisely timed like waltzes, lunar cycles and horse races. Mother Nature has set the tempo and it is our job to keep pace. If the world does end this 2012, you can rest comfortably knowing you made the most of your time.